(I know I was gone for awhile but I went on vacation. Sorry for the wait.)
My first gig when I started working in New York City was working in Client Services for Red Car, a post production company, located in NoHo, which specializes in commercials. Because my main duty was to fetch lunches for the many directors and producers that we serviced at Red Car, I became very familiar with all the popular eateries in the area. Once Upon a Tart is the spot that has stayed with me long since I left Red Car.
Located on Sullivan St. (which in the epicenter of what I consider the Foodie Mecca of Manhattan), Once Upon a Tart is a French inspired bakery that, as it’s name suggests, specializes in tarts. It’s hard to miss with its teal awning, benches, and chalkboard sign that list the daily specials. It occupies two spaces that are adjacent to each other, one that is strictly for take out and another that is a sit down café, which is modeled in the style of a Parisian Bistro.
And you definitely feel like you are in a Parisian Bistro once inside the café, with it’s already made sandwiches on display, wire frame chairs, marble table tops, and that I’m better than you because I’m eating here attitude that all the patrons seem to carry. The only discernable difference is that Parisian cafes are notorious for their lingering customers who spend their days people watching and sipping espresso. While at Once Upon a Tart there is a sign to inform you that each table has a 30 minute time limit, which reminds you that even though you’re pretending to be in Paris, you’re still in Manhattan.
Since all my previous sandwiches were more carnivore friendly, I’ve decided to give my vegetarian readers some love with a Goat Chesse, Portobello Mushroom, Grilled Radicchio Sandwich. I understand that vegetarian dishes in general have a reputation for being tasteless fru fru pansy meals. But when done right, vegetarian dishes can be tastier than any meat lover’s dish. In fact I believe it’s more difficult to make a tastier vegetarian dish and it speaks to the high level of the sandwich crafter’s skill to make a delicious vegetarian sandwich as opposed to making your run of the mill deli dish.
When I asked the girl behind the counter some questions concerning the preparation of the sandwich, she was kind enough to provide me with the Once Upon a Tart cookbook for some answers. The goat cheese (or as I like to call it rich man’s cream cheese) is mixed with Herbs de Provence, which is a dried herb mixture containing rosemary, sage, thyme, basil, fennel, savory and marjoram from the Provence region of France. The Portobello mushroom is simply roasted with olive oil salt and pepper. Radicchio is an Italian red leafed vegetable with a bitter flavor that is slowly gaining a following in North America. All of these ingredients are tied together by a black olive vinaigrette that is drizzled throughout the sandwich.
This sandwich is goat cheese galore from one end to the other. You can see the Portobello peeking out from underneath the mountain of goat cheese. The red leafed Radicchio adds some much needed color to an admittedly dreary looking sandwich. As I hold the sandwich in my hand I can see the black olive vinaigrette trickle down the pile of goat cheese like bleeding mascara.
Obviously the first thing I notice as I bite into the sandwich is how the goat cheese dominates my palette. The cheese is very fresh and creamy but stops short at being too rich. This can be attributed to the other flavors, which not only mask the richness of the goat cheese, but also brings out its subtle sweetness. I do get a hint of the other flavors, the bitterness of the radicchio, the earthiness of the mushroom, and the saltiness of the black olive vinaigrette, but there is no doubt that the goat cheese is the star of the show.
One gripe I have with vegetarian dishes in general is that although they can be very delicious, they also have a tendency to not be very filling. Which is why whenever I get a sandwich at Once Upon a Tart, I always make sure to get a side salad. Now I know what you’re all thinking, “Why in the hell are you talking about salad’s George!? Goddamnit! This is a sandwich blog!!!” But bear with me. First of all, it wasn’t this sandwich or the tarts that brought Once Upon a Tart to my attention. It was the salads. There are four categories of salads (Bean, Grain, Vegetable, and Potato) at Once Upon a Tart and each day there is a new salad for each category. These salads redefined vegetarian foods for me as something that cannot only make you feel good but taste good as well.
Sure this goat cheese sandwich isn’t particularly mind blowing and Once Upon a Tart does a have a bit of a snooty air to it; but truth be told it certainly hits the spot when I’m looking for a healthy alternative. I don’t come out of this meal not feeling sluggish and ready for nap. Instead I feel light and refreshed, like I just did some yoga. And there is way more to this spot than sandwiches. So if you feel like trying out something different and healthy head on over to Once Upon a Tart. Oh yeah. And there tarts are pretty good too.